Produced in California, the Forever Black range of products is set to revolutionise auto rubber and plastic care.

• a very long-lasting, water-based, silicone-free, liquid pigment.
• a paint-on wheel blackening agent that dramatically out-performs silicone-based products.
• offers a non-slip alternative to a rubber- and plastic-care market traditionally dominated by silcone-based products.
• stands up to punishing Australian conditions to retain that new look on tyres, bumpers and trim.
• comes in a Tyre Gel and a Bumper & Trim Reconditioner. Both of these products are available in various sizes to suit both private and commercial purposes.

Forever Black Tyre Gel provides a matt-black non-greasy protective seal on rubber tyres that lasts months, not weeks. According to the manufacturer, the as-new black look lasts three to four months where dirt, solvent and silicone have been cleaned off with a good detergent, and around two months where the surface has not been prepared.

Forever Black Bumper & Trim Reconditioner provides a near-permanent matt-black effect on plastic and rubber such as bumper bars, mirror holders, trim, mouldings etc. The long life of this product is a breakthrough in car care, where a few months' exposure to the elements can show up as chalky-white oxidation. After 50 washes, the benefit of Forever Black is still noticeable. Add ease of use to the effectiveness of Forever Black with the handy inbuilt sponge applicator.

A wet look can be achieved by over-spraying a silicone product on top of Forever Black, to give you the best of both worlds - the long-lasting jet black base colour brought to a high-lustre wet shine by a silicone spray such as Black Knight Tyre Shine 15+ UV Protector.

Forever Black has been successfully marketed in the US for many years and has been available in Australia through selected outlets since mid-September 2004.